About The Designer

Anushka Bajaj's eponymous label is a contemporary take on defining Indian dressing.

Her ensembles put forward the philosophy of infusing modern aesthetics to traditional Indian wear. Daring & dreamy, it is well complimented with surprising embellishments that add a hint of play which is a key signature element.
The label was incepted in 2018, which turned her vision into reality. A graduate from Pearl Academy, New Delhi Anushka has managed to surprise the fashion world with her inimitable effeminate collections. Her inspiration lies in the history of fashion & her surroundings. Known to love pastels amalgamated with sequin and crystal hand embroideries, Anushka ensures her label is for every modern day woman!